Path 01 · From idea to evidence

Turn a broad idea into a decision you can test.

Choose a first customer, identify the assumption that matters, and take one step that creates evidence.

When this path is useful

Recognise the moment.

You have an idea and too many possible next moves. You are unsure whose problem to solve or what proof would justify building.

The outcome

Leave with one target milestone, a specific customer and problem hypothesis, and a small test with a decision rule.

First move:

Write down the one thing you need to learn before committing more time or money.

How to work through it

Name what needs to be true in the next 30–90 days. Separate that from the long task list.

Identify the customer behavior, workaround, or demand signal you are currently taking on faith.

Speak to people who faced the problem recently and set a rule for what you will do with the result.

Resources for Founders

These tools help you do the work. Use them on your own or bring them into our work together.

Google Doc · 20–30 minutes

Choose the next meaningful milestone, the assumption behind it, and one action to test this week.

Google Doc + Sheet · Use across five interviews

Ask about real situations, workarounds, and decisions without leading the conversation.

When a template is not enough

If your evidence points in different directions, we can help you choose what to test next.